David aaker biography

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David Allen Aaker (born February 11, ) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. [2].

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Marketing Professor Emeritus David Aaker is widely considered the father of modern branding. His pioneering work focused on defining brand equity and detailed ways to build and manage brands and portfolios.

Biography. David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. [2].

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    David Allen Aaker (born February 11, ) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley 's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.

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  • david aaker biography3 Marketing Professor Emeritus David Aaker is widely considered the father of modern branding. His pioneering work focused on defining brand equity and detailed ways to build and manage brands and portfolios.
  • David A. Aaker – Wikipédia, a enciclopédia livre David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing.
  • David Aaker - Wikiwand David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley 's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
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    This week on Remarkable People, Guy Kawasaki interviews David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model.

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    Formal Bio David A. Aaker is the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the University of California Berkeley Haas School of Business.


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    Hailed “The Father of Modern Branding,” David Aaker is Vice Chairman of Prophet, creator of the Aaker Model, and a revered author, speaker and thought leader.

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    David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than articles and 15 books, including his latest, Aaker on Branding: 20 Principles That Drive Success. Prior to that book, he authored Brand Relevance: Making Competitors Irrelevant, which was cited by Advertising Age as being among the "Ten Marketing.


  • David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley'.
  • This week on Remarkable People, Guy Kawasaki interviews David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model.
  • David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy.
  • Formal Bio David A. Aaker is the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the University of California Berkeley Haas School of Business.
  • Marketing Professor Emeritus David Aaker is widely considered the father of modern branding.
  • Hailed “The Father of Modern Branding,” David Aaker is Vice Chairman of Prophet, creator of the Aaker Model, and a revered author, speaker and thought leader.

    Amazon.com: David A. Aaker: books, biography, latest update

  • Formal Bio David A. Aaker is the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the University of California Berkeley Haas School of.

  • Amazon.com: David A. Aaker: books, biography, latest update
  • david aaker biography